The Key to Success in Collections? Test, Test, Test. A Conversation with Scott Ferris and Rob Nadler

This video is part of the iA Think Differently series. Written by members of the iA Innovation Council, the series showcases thought leadership in analytics, communications, payments, and compliance technology for the accounts receivable management industry.

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Today I’m joined by Scott Ferris and Rob Nadler, the CEO and VP Sales of Attunely. This relatively new company to the industry (they launched in early 2019) has brought the principles of the digital ad industry to the collections industry. What's the cornerstone? Testing. You've got to be able to test scenarios and quickly deploy strategies based on data from that testing. 

[Editor's note: If you are interested in topics like strategy, testing and scenario planning, you should not miss insideARM's next conference, iA Strategy & Tech - a completely virtual event - July 21-23. It's a masterclass in collections strategy.]

Transcript

The iA Innovation Council is a collaborative working group of product, tech, strategy, and operations thought leaders at the forefront of analytics, communications, payments, and compliance technology. Group members meet in person (and lately, virtually) several times each year to engage in substantive dialogue and whiteboard sessions with the creative thinkers behind the latest innovations for the industry, the regulators who audit and establish guardrails for new technology, and educators, entrepreneurs and innovators from outside the industry who inspire different thinking. 

2020 members include:

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