High Percentage of ARM Lawsuits Start Online

A short drive on I95 in Florida reveals a highway littered with billboards, being paid for by attorneys to recruit plaintiffs for lawsuits ranging from personal injury to malpractice, with hopes of an immediate cash settlement for both attorney and plaintiff.

ARM experts realize that despite increased focus on compliance by the industry as a whole, overall lawsuit and legal expenses continue to increase.

Some commonly known and accepted points regarding this are:

• Legal Expenses are and will continue to be proportional to volume, and therefore a cost of doing business
• The ARM Industry is an easy target for lawsuits as a result of rapidly changing legislation and vastly different jurisdictional regulations
• The ARM industry garners little in the way of sympathy from consumers and many courts
• Compliance and litigious consumer scrubs provide some relief of increasing legal expenses

Lawyers specializing in lawsuits against ARM companies have become quite savvy at recruiting plaintiffs with the same hopes of immediate cash settlements, using a different type of ‘billboard’ that is much less regulated than the interstate kind.

Today’s “modern billboard” is a paid internet search engine campaign (aka Adwords) in which advertisers pay every time a potential plaintiff visits their website.

“Our team has quickly realized just how few ARM executives really understand where many of their company’s lawsuits originate: Online,” said Joe Cagle, CEO of SuitShield.com. “What does today’s ‘modern consumer’ do when they have been contacted by a collection agency or any business for that matter? They go to the internet and run a few searches to do their due diligence. Just as internet savvy attorneys have learned to capitalize on this nonvehicular traffic, our company has done what it does best and creatively figured out ways to nearly eliminate this marketing venue and help businesses reduce lawsuits and complaints, with the launch of SearchShield.”

Reputation management helps but isn’t enough to combat how most web generated lawsuits originate. The commonly offered service, reputation management, only reduces the amount of negative content that appears in the first page or two of organic search engine results, which does help increase revenue for ARM companies by ensuring consumers have a positive image of the company that is contacting them. However, reducing online ‘billboards’ is necessary to curtail lawsuits and legal expenses for ARM Companies.

To learn more about SuitShield’s service SearchShield, visit their website, www.suitshield.com.