eBureau Boosts Offerings with Major Expansion of Consumer Data Assets

ST. CLOUD, Minn.–eBureau, a leader in predictive analytics for performance marketers and digital advertisers, today announced a major expansion of its repository of consumer data assets to incorporate vast amounts of verified mobile phone numbers, email addresses and direct business numbers. eBureau possesses more than 460 million unique phone numbers linked to individuals – approximately half representing mobile numbers – amounting to the broadest phone data coverage available in the performance marketing industry. Additionally, eBureau has aggregated 407 million unique U.S. email addresses. With these latest investments in third party data sources, eBureau customers can positively verify more online consumers, better understand the likelihood of contactability of consumers via phone, email and mail, further reduce fraud losses, and more accurately predict consumer behaviors.

“As a large-scale aggregator of consumer data, we continually evaluate new third party data sources to improve the coverage, accuracy and predictive power of our real-time scoring and information products,” said Gordy Meyer, president and chief strategy officer of eBureau. “With this latest data expansion, our clients can be more confident than ever in relying on eBureau analytics to make important, data-driven business decisions.”

Various trends in the marketplace emphasize the need for multiple points of contact beyond the traditional home land line. In 2009, nearly 25% of U.S households were wireless-only (Source: CTIA), and the forecast for this market is estimated at 27.5% in 2010 (Source: TCCG). Overall, the number of consumers that rely on traditional residential phone lines is steadily shrinking, driven by a trend towards VoIP, wireless-only plans or a preference to use their contact information at their place of work, versus home.

“Having real-time access to eBureau’s verification solution is crucial to enhancing our online lead generation efforts,” said Nick Shah, co-founder of Ampush Media. “eBureau’s commitment to continually sourcing new contact data gives us confidence that we are delivering high quality, highly contactable leads to our advertiser customers.”

Over the past six years, eBureau has become a premier aggregator of consumer data assets for use in a wide variety of real-time B2C applications, including online marketing and advertising, e-commerce fraud prevention, credit risk and call center applications. eBureau aggregates dozens of independent third party data sources, each verified and carefully tested in-house, to provide the highest accuracy and predictive power. The latest enhancements add to the billions of records that eBureau already houses, which includes:

• Identity and contact information, including name, address, phone, email and date of birth
• Property and assets
• Demographics
• Lifestyles, hobbies and interests
• Purchase histories
• Financial
• Online social networking
• Geography
• Public records (census, bankruptcy, deceased, etc.)

About eBureau
eBureau helps consumer-facing businesses find their next customer – more cost effectively – through predictive analytics. Its clients span numerous industries, including automotive, financial services, higher education, insurance, communications and online retail. eBureau has designed and built a patented, state-of-the-art data warehouse and real-time predictive scoring system. Since its founding in 2004, the company has received $43 million in funding from its founders, Split Rock Partners, Redpoint Ventures, Pinnacle Ventures, and Tenaya Capital. For more information, please visit http://www.ebureau.com.