Questionable Marketing in the Age of Desperation

Published on:
10 April 2011 at 07:05 a.m. ET

Written by: Mike Bevel –

http://www.insidearm.com/news/00008378-questionable-marketing-in-the-age-of-desp/

This is not a story about David Jonathan Winkelman. It’s not a story about how Winkelman tattooed the call letters of his local radion station, KORB, on his forehead¹, subsequent humiliation at discovering his error (the station’s pledge to pay out in six figures for this act of aggressive advertising was a hoax), or the fact that Winkelman unsuccessfully sued the station (which has since changed its call letters and its format, going from hard(ish) rock to adult contemporary) for pain, suffering, public scorn, and ridicule².

But while this story isn’t about any of that, it is the prologue to this news story featured in CNNMoney.com: Turning houses into billboards.

Recently-formed start-up Adzookie will pay your monthly mortgage if you let them paint ads on your house. Like, all over your house.

Read the full post on Forbes.com