Executive Changes: eBureau Strengthens Board, Management Team

 
eBureau, an innovative provider of custom predictive scoring and information solutions, today announced it has further strengthened its senior management team with the addition of two highly-experienced online advertising industry executives, Matt Coffin and David Dowhan. Coffin, former president of Experian Online Customer Acquisition Services and founder of LowerMyBills.com, will join the company’s board of directors, effective immediately. Dowhan, a former senior vice president at Adteractive, will immediately assume the newly-created post of senior vice president, online marketing.

These two strategic appointments add significant expertise in online advertising and lead generation, and provide eBureau with additional insight and capabilities for further penetrating the online marketing sector.

“Matt and David bring exceptional levels of experience, knowledge, and wisdom in the online advertising and lead generation industry to eBureau, and both executives will play instrumental roles in developingadditional visibility, momentum, and new business opportunities in this exciting market,” said Gordy Meyer, co-founder, president and chief executive officer of eBureau. “I look forward to working closely with Matt, David, and the rest of the team as we continue to aggressively target companies in this segment with our real-time predictive scoring solutions.”

“Gordy and his team have done a remarkable job in building a world-class company with a robust technology platform applicable to a wide range of industries,” said Coffin. “Rapidly leveraging large, disparate data sets to significantly increase targeting and profitability is one of the largest trends on the Web today. I’m delighted to join eBureau as both an investor and as a member of the board of directors, and I am eager to assist the company with creating more traction in this booming market space.”

“There is a significant opportunity to leverage predictive analytics in the online advertising marketplace, and eBureau has the technology, expertise and business model to secure a leadership position in this arena,” said Dowhan. “I am fortunate to be joining a top-notch team, and I look forward to working with them as we guide this company through the next exciting phase of growth and development.”

Previously, Coffin was president of Experian Online Customer Acquisition Services, where he identified and developed new business opportunities utilizing the company’s core data and analytics, and technologies from existing Experian Interactive brands, including LowerMyBills, ClassesUSA, Affiliate Fuel, InstantApprovals, and ExpertsOnCredit. Prior to joining Experian, he was founder and president of LowerMyBills.com, the premier free online service for consumers to compare low rates on monthly bills and reduce their cost of living. Through his leadership and online marketing prowess, Coffin built LowerMyBills.com into the leading online mortgage lead generator and number-one online financial services advertiser in the United States. In May 2005, he successfully engineered Experian’s acquisition of the company for $380 million. Coffin holds a B.S. degree in finance and entrepreneurial studies from Babson College in Babson Park, Mass. Currently, Coffin is an angel investor, with investments including Mahalo.co, DocStoc, MarketProbability, and Demand Media.

Split Rock Partners, an investor in eBureau, also served as a board member and lead investor in LowerMyBills. “Having worked with Matt for six years as he built LowerMyBills, I have found him to be a very astute and insightful executive, with a talent for dramatically enhancing revenue, profitability, and brand awareness,” said Jim Simons, managing director of Split Rock Partners.

Dowhan is a senior executive with deep experience in Internet customer acquisition, product development, and consumer marketing analytics. He comes to eBureau from online lead generation firm Adteractive, Inc., where he most recently served as senior vice president of marketing analytics and strategy. Dowhan has also held senior-level positions at online pharmacy drugstore.com, Inc. and NextCard, Inc., one of the first issuers of credit cards online, and the first to offer instant online approval. He earned a B.S. degree in symbolic systems from Stanford University, and a MBA from the Haas School of Business at the University of California, Berkeley.

eBureau provides a powerful suite of online marketing & lead generation, credit risk management, fraud prevention and collections & recovery scoring and information solutions to industry-leading multichannel marketers, financial services companies, online advertisers, and agencies.