Executive Change: CSI Financial Services Names Bruce Weintraub as Vice President, Marketing

SAN DIEGO, Calif. – CSI Financial Services (CSI) has appointed Bruce Weintraub as vice president, marketing. Weintraub will be responsible for managing the company’s strategic marketing efforts and directing its investment in and execution of marketing programs designed to promote future growth. By identifying key market segments, these efforts will communicate the benefits of CSI’s patient loan programs for hospitals and other healthcare providers.

Weintraub will report to Mitch Patridge, CSI’s chief executive officer, and will be based in Detroit, Mich.

Established in 1992, CSI Financial Services has been providing “peace of mind” to healthcare providers and patients by funding more than a quarter billion dollars in no- and low-interest patient loan programs to hospitals nationwide, thereby allowing patients to meet their self-pay obligations.

“Bruce has an extensive track record of delivering successful marketing programs in both the financial services and healthcare industries,” Patridge said. “Self-pay receivables are becoming an even greater financial issue for healthcare providers and patients. Bruce’s experience in designing and implementing innovative programs that are tied to customer satisfaction will play a key part in our ability to deliver patient loan programs that improve financial performance for providers and give patients an extremely customer-friendly way to meet their obligation.”

Prior to joining CSI Financial Services, Weintraub served as owner of W Communications, a full-service marketing agency, where he provided strategic marketing counseling services for a variety of financial services and healthcare clients. His client list included CarVal Investors, a global leader in managing opportunistic value investments.  Weintraub, who worked with CarVal Investors for more than 8 years, shaped the marketing strategy and tactical implementation of the company’s consumer, healthcare, commercial and residential loan portfolio efforts.

About CSI Financial Services
CSI Financial Services is a premier provider of patient loan programs. Since 1992, CSI has funded more than four hundred million dollars in patient loans enabling hundreds of thousands of patients to affordably pay off their healthcare obligations. CSI maintains its corporate office in San Diego, Calif., with regional sales offices throughout the United States. For more information about CSI, visit www.csifinancial.com.